Tradetu Wants to Fix the Broken Classifieds Market in India


With expired listings, broken search, brokers and spam, online classifieds is broken in India. We wrote about this sometime ago, pointing out that there lies great opportunity to differentiate and succeed in the market. Of late, we’ve been seeing a resurgence in online classifieds with new startups trying to solve the old problem differently.

Tradetu is one of them. The Jaipur based startup, is a free online classifieds service wanting to make a mark in the competitive space. The site was launched in October 2012 by Sanjay Soni, an engineering graduate from Jaipur with his savings. At the face of it, Tradetu has an interface which could use some polish.

“We don’t charge users to get on to the top of listings and that’s one of our differentiators,” said Sooni who now runs a 5 member team. Sanjay has worked at 2-3 startups before. The company is clocking about 10,000 visitors a day, he says.

The startup also offers featured listings and functionality to manage listings and leads. The listing dashboard is a nice addition. One can signup with Facebook or an e-mail address. Posting an ad is easy. Your ads expire after 90 days.

With aggressive players like Quikr, Olx, and others in the market, the going will be tough. Classifieds themselves are moving to Facebook and other social networks where users find it easier to find trusted buyers and sellers. Sure, the online classifieds market is broken, but to fix it, it will take a lot of effort. But that hasn’t stopped entrepreneurs from trying. Here’s wishing them luck.

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