Tradus launches storefront feature for small businesses to sell on its platform

Following the launch of, online marketplace,, has announced the launch of its storefronts feature for sellers. The storefront feature enables wholesalers and distributors (SMEs) to sell directly to consumers across the country.

Krishna Motukuri, Managing Director,

“Sellers can have individual pages on the site and customers can discover other products by the same vendor. Earlier, it was only the sellers name on the product’s page,” Krishna Motukuri, Managing Director, told Pi.

Using the storefront page on Tradus, sellers can showcase their products while buyers can check seller ratings and the feedback given by other buyers. The feature aims to help 1.5 million registered SMEs in the wholesale and manufacturing segment, by using this platform sellers can cut out the retailer in the middle.

Almost a fortnight back, Snapdeal had also launched similar sort of platform that enables SMEs to leverage the Snapdeal’s 17 million registered consumer base. In addition to that Shopclues also enables business having inventory to open their store on its platform. Indiaplaza allows vendors to own and operate their own e-comerce stores through their platform.

In our view, offering such platforms for small businesses would certainly provide much needed ecommerce exposure to them. Also it is a win-win game for everyone to earn, sans the hassle of maintaining inventory. Direct access to consumers is likely to increase product discovery as sellers push their stores aggressively on the marketplace.

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(With inputs from Jayadevan. Image: Tradus)

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