Birds Eye Systems Private Limited, which offers real-time traffic and travel information for Indian cities through a variety of mobile and internet channels under the Traffline brand has raised funding from Qualcomm Ventures.
Birds Eye had earlier secured its first round of institutional funding from Matrix Partners India.
The funds will be used for product development, marketing and user acquisition, multi-city expansion and help build a robust team across targeted cities.
“Birds Eye’s aims to serve commuters daily with real-time, contextual and socially relevant information. By aggregating information from the police and public utilities they’ve created a unique India specific data set. Through a set of mobile apps starting with – Traffline and Ridlr – commuters can also connect and share info with each other creating a large hyper local social network for the daily commute. We’re excited to be part of this journey with Brij and Ravi and welcome Qualcomm,” said Vikram Vaidyanathan director, Matrix Partners India.
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