TRAI has finally decided to put an end to the regular delay of the No SPAM regulation and has now delayed it indefinitely – until further notice. This is the 5th amendment made since the
enforcement announcement of the regulation. May be the famous startup rule is not applicable to TRAI, it should be “enforce – amend – repeat” and not “announce – delay – repeat”.
Number series for fixed network are still not allocated. The matter has been taken up on urgent basis to allocate number series to telemarketers for fixed network. Access Providers have indicated that it will not be possible to provide all the resources to call centres from mobile network only due to high traffic originated from such call centres. Due to non availability of numbering resources from fixed line network from DoT date of implementation of relevant clauses of The Telecom Commercial Communications Customer Preference Regulations, 2010 has been extended upto 21st March, 2011 through the forth amendment to the regulations on 28th February, 2011 . However, till date DoT has not allocated the numbering resources for telemarketers from fixed line network. This new numbering series will be required to be implemented by all Access Providers before allocation of resources to telemarketer. For this purpose time will be required by Access Providers to change the configuration in their system and test the new series. No time frame has been specified by DoT as of now.
We hope there are some amendment in the regulation in terms of rules also and not only dates, as the current rule is broken. It will stop SPAM only at the cost of necessary communication being barred, which is equally inconvenient.
Related Product- ZipDial To Verify*
*Disclosure – The author is part of core team at ZipDial.
[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]