Transparency sells better than perfection, retains better, upsells and cross-sells better, creates better advocates, and leads better. As a sales leader, transparency starts with an understanding that you are flawed but still awesome. As Tyra Banks coined, you are “flawsome.” You are worth following, but you are human too.
Traditionally, sales organizations have kept their team members on a need-to-know basis. This underestimates their sales team members’ ability to see through a muddling of the facts. The result is disengagement and likely turnover.