Truecaller goes big in India: Launches TruePay, Partners with ICICI, Integrates with Duo


Truecaller today announced its largest ever brand and product transformation. The new Truecaller app takes control of your SMS Inbox (hello, WhatsApp). Other features include:

  • SMS: Instantly see who’s SMS’ing you and filter out all spam messages. Spam SMS account for 15% of all SMS messages sent globally, and represents 1.2 trillion spam messages each year.
  • Flash Messaging: Send quick pre-defined messages to any Truecaller user to let them know if you’re in distress, you’re on your way, your location, or that you’ve reached home.
  • Truecaller Pay: Android user in India can now send or receive money securely over their mobile phone thanks to a new partnership with ICICI Bank.

Truecaller announced a first of it’s kind partnership with Airtel to launch “Airtel Truecaller ID” to extends the caller ID feature of Truecaller to Airtel’s non-data users using feature phones, and will be delivered to users via Flash SMS before the call hits the users mobile. All feature phone users with Airtel mobile service can now use “Airtel Truecaller ID” to see who’s calling.
This first of its kind service is set to provide online experience to offline users, helping them take the right call and to make their communication safer and more efficient. This subscription based service that will ease a user’s life from unwanted spam calls without having to subscribe to data service or buy a smartphone.

Integration with Google Duo

Truecaller will now integrate Google Duo, within the Truecaller app. This will add a crucial communications layer that strengthens the value of Truecaller’s dialer, caller ID, and spam blocking app already used by more than 250 million users globally. Truecaller integration with Google Duo will be available in the coming months for Android and iOS as a permission-based service, where users will be able to opt-in and out at any time

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