ET’s Brand Equity has released the list of India’s most trusted brands and Nokia tops the list followed by Colgate, Lux Lifebuoy and Dettol.

What’s interesting is that Reliance mobile is more trusted than Airtel, Pepsi more than Coke and Hero Honda beats Bajaj.

A lot of this has been achieved through consistent product messaging (read How Smart Companies Understand User Needs (and Exploit them))

Top 1-25 Brands

Top 25-50 Brands

Nokia

Colgate

Lux

Lifebuoy

Dettol

Horlicks

Tata Salt

Pepsodent

Britannia

Reliance Mobile

Close-Up

Airtel

State Bank of India

Glucon D

Clinic Plus

Pond’s

LIC

Fair & Lovely

BSNL

LG

Good Knight

Parle Products

Bisleri

Tata Tea

Vicks

Pepsi

Ariel

Dabur

Frooti

Mirinda

Coca-Cola

Hero Honda

Bournvita

Maggi

Bata

Tata Indicom

Sony

Thums Up

Surf

Philips

RIN

Godrej

Videocon

Maaza

Amul

Samsung

Johnson & Johnson

Head & Shoulders


Get the entire list here.

What’s your take on this list? If you notice, most of these products are utilitarian in nature, but carving a brand positioning out of them is the challenge and is a lesson for all of us.
Also see: Branding 101 for Digital Brands

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