Start by identifying your target audience. Who are the people you are targeting with your marketing efforts? Knowing this will help you understand what marketing mediums will be most effective. Once you have identified your target audience, it’s time to start experimenting with different mediums. Try something new, different, and unique that will grab the attention of your target audience.
For example, if your target audience is mostly young adults, consider using social media platforms such as Instagram and Snapchat to reach them. If your target audience is mostly professionals, look into using LinkedIn or email marketing campaigns. You could also look into advertising on podcasts or creating a video series.
Once you have identified a few mediums that you think will work for your target audience, it’s time to start testing and measuring the results. Monitor the response rate and engagement levels to see which mediums are most successful. Then, focus your efforts on those and create more effective marketing campaigns.
