What is the Ultimate Marketing Engine?
The Ultimate Marketing Engine is a successful customer.
The school of thought that says the purpose of a business is to profitably acquire and retain customers is not entirely wrong. It’s just limiting and hard to sustain.
The key is to recognize the value that you, your products, and your services bring; to appreciate what an ideal client looks like; and then to understand and promise to solve that ideal customer’s greatest problem.
Creating a marketing engine means helping your customers go from where they are now to where they want to arrive, to experience the transformation they seek, and to get the best result possible.
