How A TV Serial Watched By 400 Million Changed Gender Beliefs In Rural India [Edutainment]

 Through its protagonist Sneha Mathur, the series dealt with topics such as child marriage, age at first pregnancy, spacing, family planning, sex selection, quality of healthcare and domestic violence.
The two seasons and their reruns together reached over 400 million people, according to Doordarshan.
While 73% women knew about the legal age of marriage before the show, their numbers increased to 83% after the first season, the study found. Before the serial, 57% men cited the fear of side-effects for not using modern methods of contraception. This number fell to 32% after the first season.
This is the power of "Edutainment".

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