Twitter Acquires Machine Learning Startup Whetlab

Twitter has acquired Cambridge-based machine learning startup Whetlab to aid its own efforts in the field. The terms of the deal were not disclosed, but Whetlab has announced it will be shutting down its service on June 15, 2015.

Twitter acquires Whetlab

Post acquisition, the social network will have access to Whetlab’s technology as well as its small team.

Whetlab is building an A.I. that helps companies implement machine learning more easily. The potential of the tech is to train a new machine learning system in a matter of days rather than months.

The technology developed was being used for things such as object recognition, speech processing and even computational biology. It was running in a closed beta and Whetlab suggests testers download their data, then migrate to other systems.

All five members of the Whetlab team will be joining Twitter and accelerating its own machine learning efforts. For Twitter, machine learning can be used to perform tasks from filtering out spam to better ad targeting.

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