Twitter Begins Testing Autoplay Videos On Its iPhone & iPad Apps

Twitter is going after YouTube and Facebook in the video ad space, and will begin testing autoplay video ads.
According to AdAge, starting today some people using Twitter’s iPhone and iPad apps will notice videos playing in their feed without them ever hitting play.
The social network is testing to see whether people are more likely to watch a video when it begins playing automatically (like on Facebook) as opposed to YouTube’s click-to-play model.
The autoplay video tests won’t apply to Vines, but will apply to promoted videos from the company’s Amplify ad program that helps companies post pre-roll and post-roll ads.
Some users will see full-length videos played in a loop, while others will see 6-second videos teasing a video.
While Twitter’s move sounds terrible for users, it’s a great way for the social network to promote brands and celebrities to post videos on its platform, with the bottom line being video ads make money.
[via: AdAge]

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