The deal struck between Google and Twitter earlier this year is finally bearing fruit, with Google Search on mobile devices now prominently showcasing Tweets among results.
Google Search now throws up Tweets in a more graphical way on mobile devices, with both companies announcing the feature and adding that a desktop version was also on the way.
The whole premise for the tie up is to serve users of Google Search with more real-time information that surfaces on Twitter, which also seems to be the case of how Google decides whether to showcase tweets.
According to Search Engine Land, Tweets don’t show up for any Google Search, but instead seem to be restricted to trending topics at that given time.
Twitter on the other hand has entered into the partnership with Google for no direct monetary benefits, ie. clicks on tweets on Google will not earn Twitter any money.
Instead, the company says the move will help it drive more traffic onto its platform, while offering more global internet users the benefit of easier discovery of information on Twitter.
Clicking on a tweet in Google’s search results will either direct you to Twitter on the web browser, or if a user has the app installed on their device will open up the app.