Make in India initiative which was launched last year to accelerate foreign direct investment, now has its own Twitter emoji. It is the first non US brand which got a Twitter emoji to promote the campaign.
While tweeting with the hashtag #MakeInIndia, one will see an emoji of a black lion against an orange background. It will appear next to the hashtag in the tweet.
According to Twitter’s blogpost, the campaign has seen nearly 500 million impressions this year and received a large number of positive tweets from US, Japan and UK.