Twitter: The “Amygdala Of The Internet


Tweeting is one of the most emotionally arousing activities you likely engage in on most days. Studies show that tweeting raises your pulse, makes you sweat, and enlarges your pupils—all indicators of arousal.

Relative to just browsing the Web, tweeting and retweeting enhance brain activity indicative of emotional arousal by 75 percent. Simply reading your feed increases your emotional arousal by 65 percent.

Sign Up for NextBigWhat Newsletter

Curated. Summarized. Important News. For free.

You May Also Like


In theory, there’s no difference between theory and practice, but in practice there is.
View Post

Stand up the Bullies

Bullies are all the same; whether they are in the school yard, in the workplace, or ruling the country through terror. They thrive on fear and intimidation. bullies gain their…
View Post