Twitter has expanded local trends to include 14 new countries (including India) and 6 new cities.
The only Indian city to be present in the local trends list is Mumbai and as of writing this, notable trending topics are Dada, Amul, Eden Gardens and Shane Watson.
Given that few Indian brands (like ET) have been advertising on Twitter (promoted tweets), launching local trends will bring more advertisers to Twitter.
» Story: The Story of Twitter
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