Twitter Under Elon Musk Aims to Boost Ad Revenue by Enforcing $1000 Monthly Ad Spend for Brand Verifications

  • Set to be implemented from August 7, Twitter will unverify brands failing to spend at least $1,000 monthly on ads.
  • The move comes in the backdrop of a 50% decrease in ad revenue, reported Musk earlier this month.
  • Efforts to reverse ad slump include offering discounted rates to some advertisers and new CEO appointment.
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