Twitter (X) to Deprecate ‘Follower Objective’ Ads, Seeks New Advertising Strategies

  • Twitter (X), has decided to discontinue allowing advertisers to use its timeline for ‘Follower Objective’ ads, generating annual revenue of $100m.
  • X is encouraging clients to try different ad types such as engagement and reach campaigns to connect better with audiences.
  • Promoted follower ads, capable of targeting specific user groups, have played a critical role in fostering business growth on X’s platform.
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