Twitter Gives A Missed Call To ZipDial [M&A]

Twitter is apparently in negotiations to buy Indian mobile marketing startup ZipDial, in a deal that’s valued between $30 million – $40 million.
The move is expected to boost Twitter’s international business and mobile marketing strategy, especially in India and other similar markets. ZipDial’s service works by users calling a number and hanging up before the call is answered, which sets off an alert.This alert can then trigger a number of commercial actions, with analytics tracking everything.  Twitter and Zipdial earlier partnered to bring celebrities onboard using the integration.
Word has it that the deal between Twitter and ZipDial has already been closed, and could be announced as early as this week. Others say that there are two companies looking at scooping up the Indian startup, with the other potential buyer being Facebook. Twitter declined to comment on the authenticity of the information. [source].
Zipdial has raised funding from Jungle Ventures, TimesInternet 500Startups and Blume.

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