Twitter’s Rebrand to ‘X’ Resulting in One-Star Reviews on App Store

  • Many App Store users express frustration over Twitter’s rebranding to ‘X’, leading to a surge in 1-star reviews.
  • Despite negative feedback, worldwide installs of ‘X’ have grown by 20% week-over-week since the rebrand, with a 3-4% increase in weekly user growth.
  • However, time spent per user has decreased by 7% and daily sessions per user fell by 6%, potentially due to user dissatisfaction with the changes.
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