Twitter’s Unannounced Rate Limiting Targets Bots, Impacts Users and Advertisers

  • Twitter has imposed unstated limits on the number of tweets users can read daily to detect and eliminate harmful bots.
  • Rate limiting has minimal impact on advertising, however, drew concern about its implications for user engagement and Twitter’s earnings.
  • Implementation of this decision troubled Twitter’s apps, triggering an updated version of TweetDeck, soon to be exclusive for verified accounts.
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