Two in Five US Adults Now Use Health Apps

  • Health industry has experienced a significant change since the Covid-19 pandemic with healthcare services available via mobile apps and wearable devices.
  • Health tracking is now popular to manage existing conditions and stay fit.
  • Business intelligence firm Morning Consult examined health app trends of 2023.
  • Two in five US adults are now using health apps, a 6 percentage point increase since 2018.
  • The share of Americans using wearables has increased 8 points since 2018.
  • The last 5 years have been transformative and the next 5 years are expected to be even more exciting.


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