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txtWeb Partners With Karbonn To Distribute SMS Based Applications

txtweb_thumb.pngtxtWeb, the open platform for SMS based applications txtWeb, has entered into a license and distribution agreement with Karbonn phones, to make available a range of apps via the txtWeb app platform on Karbonn phones.

With this new agreement Karbonn phone users will have access to information ranging from academic content, social networking, sports, breaking news, financial tools, games and more, via SMS at a subscriptions cost of 50 paise per query or Rs 1 per day for unlimited queries.

txtWeb is a platform for users with any mobile phone to create, discover and consume Internet and txtWeb-only content and services just by texting keywords to one national number. The platform currently has over 11 million users from India using one or more of the 3500 active apps built by developers and businesses across India.

The Future of SMS

SMS based apps are fizzling out as more and more users move to data based services like Whatsapp. As data becomes cheaper, text messaging is likely to go out of fashion very soon. However, in semi urban and rural pockets where data connectivity is low, SMS is still prevalent.

According to a report by research firm Ovum, earlier this year, Indian telecom operators may lose nearly $3.1 billion in SMS revenues by 2016 due to the emergence of social messaging apps such as WhatsApp, Facebook Chat, Nimbuzz and others.

There is also a certain amount of uncertainty involved in querying data through SMS based apps, also some users might be also wary about the charges involved in queries through SMS based applications.

SMS To Be Around For Some More Time

Inspite of thee negative forecasts about SMS, the service seems to be hanging on. Recently Bangalore based, Telecom VAS provider, Innoz made it to the Limca book of records for being the “largest offline search engine.” According to the company, they have answered 1.3 billion queries from 7 different countries over its SMS based platform called Smart SMS. Users can send a query to 55444 as a text message for replies.

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