U.S. consumers splash out $6.4bn on first day of Amazon’s Prime Day 2023

  • Amazon’s first Prime Day in 2023 recorded sales rising nearly 6% YoY to $6.4 billion, marking the biggest e-commerce day of the year.
  • An increase in appliance, toys, apparel, and electronics sales were observed; and Buy Now Pay Later orders contributed to $461 million in revenue.
  • Smartphones accounted for 43.7% of sales and avg. order value rose to $56.64; heavy discounts on electronics, apparel, and toys attracted shoppers.
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