Uber’s President of business In Asia Eric Alexander in a recent interview has revealed Uber’s growth plans and strategy with local partners to enhance performance.
He stated that India and China are the two fastest growing markets for Uber and in India the business is growing 40% month on month.
Asserting on the growth, Eric said that Uber had a 5% market share in January last year while now it has grown to almost 50% and in next 30 days, it will beat Ola.
Commenting on Ola, Didi Kuadi, Grab and Lyft’s global alliance, he said that customers drive the business and if they are comfortable with a particular service, they will prefer it despite of wherever they are travelling.
Read : Ola claims 80% market share.
He added, “We think that if we can win you at home then we can win you abroad. We believe that our brand globally and internationally will be much better received by customers. You got four different brands, you have Lyft, Didi, Grab and Ola, whereas you have just one Uber across the world.”
He also said that the biggest challenge faced by the company in Indian market is scaling the business and hiring good talent.[source]