Initiating a worldwide ‘brand refresh’, the 6 year old San-Francisco based Uber has changed its logo and app icon. Worth a whopping $62.5 billion now, Uber has customized colors and patterns to suit individual markets.
The colors for Indian Uber users are turquoise, deep magenta, warm amber and fresh blue.
Having said that, the logo looks quite similar to SBI’s (State bank of India) logo (to give it to Uber, they did think of SBI logo during the redesign).
