UK users canceled ~1.5M subscriptions to Disney+, Apple TV+ due to inflation

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UK users canceled ~1.5M subscriptions to Disney+, Apple TV+ due to inflation

  • British households have cancelled video subscriptions in record numbers as they curb non-essential spending to cope with the cost of living squeeze, reinforcing concerns that a pandemic-fuelled boom in streaming is over.
  • While 58 per cent of households retain at least one streaming service, a decline of only 1.3 per cent from the end of 2021, the terminations suggest that viewers have become more discerning about subscribing to multiple platforms.
  • Among them is Netflix, which recently implemented its second round of UK price increases within 18 months, raising standard monthly subscriptions from £10 to £11.

[Via]

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