Report: Ultrabooks to go mainstream in 2012

Ultrabooks were introduced into the Indian PC market by some of the leading vendors last year but they did not see much light of the day owing to high price points and customer acceptance. Ultrabooks are notebook computers that are thinner, lighter and better performing device. Intel introduced Ultrabooks in the last quarter of 2011 and Apple MacBook Air has existed in the market since 2008. Acer was the first company to release an Ultrabook, followed by ASUS, Toshiba, Lenovo, LG and HP. This year as prices rationalize, it is pegged to become the mainstream device by the end of 2012, as per a report by Cybermedia Research Analyst Viewpoint 2012.

Apple may remain the leader but the market will see start change in competition with the release of Windows 8 operating system. Another online report estimates the market to grow at a CAGR of 92 percent till 2017. Globally, the Ultrathin potables market is expected to surpass 12.48 Million shipments by end of 2012.

According to the Cybermedia report the Indian PC market is projected to grow in single digit percentages from 104.7 lakh units last year to 112.8 lakh units in 2012. Where desktop PC sales are estimated to grow at 4 per cent YoY, Notebooks will see growth of roughly 13 per cent annually.


All-in-One desktop PCs are likely to witness an increase in adoption driven by the demand from the BPO-ITeS due to its form factor that brings-in savings in real-estate cost and lower overall power consumption. Beyond this, aesthetics are expected to drive adoption in front-office and consumer settings.

Since HDD prices were terribly affected due to constrained supplies because of the Thailand floods last year and are expected to rationalise in the first half of 2012, the assembled PC market is expected to remain subdued for the better part of 2012. As a result, branded desktops are likely to maintain an edge over their assembled counterparts in the current year.

The report also focuses on the fact that Dell emerged a winner in 2011, in both personal and professional PC category, on account of its new launches and aggressive promotional activities. On the other hand, HP seems to be smarting away under the impact of the rapid changes in distribution strategy that did not allow the vendor or their partners to settle down to a rhythm. Going forward, it is particularly important that the company effects a smooth transition with respect to the merger of the PSG and IPG divisions as this will be a critical factor for its success in 2012 and beyond.

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