Online kidswear brand, Unamia secures $1.2mn funding from Blume Ventures and AngelPrime

Bangalore based online kidswear brand Unamia has raised $1.2 million in seed round round funding from Blume Ventures and AngelPrime . The company targets Rs38,000 crore kidswear market by creating a world class range of kidswear and building deep
engagement with customers.

Unamia, founded by NIFT, IIT and Stanford graduates, aims to make world class kidswear accessible to parents across India.

“Parents, especially moms, want quality at par with international standards with!pricing that is reasonable. Ironically, some of the world’s best kidswear is made in India but is not available to children here. It should be!” says  founder CEO Jyotsna Pattabiraman, a mother herself.

Unamia funding comes at a time when investors are wary of ecommerce segment, though there still is a huge opportunity in vertical/niche ecommerce space, targeting specific segments.

Unamia founder, Jo Pattabiraman earlier shared her insights on vertical commerce market : Vertically Integrated Ecommerce stores in India : What’s the big deal?.

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