We earlier told you about the union budget search queries and how it modeled the public sentiment and now, Nautanki.TV has released some of the statistics for the budget day –

• Total views – 1.2 million across widgets, embedsand main page
• Peak streams – 4,400 streams/sec
• Blogs with embeds – 500+
• Avg. content viewing – 18 mins/user

Nautanki.tv partnered with Facebook to stream the Budget 2009 live on the internet with UTVi as the live stream content partner.

This is an interesting feat by Nautanki tem .- though what needs to be seen is the monetization angle of the traffic?Were they able to retain the traffic?

Do these blips help content companies in the long run?