Unless you have a really quick expansion pathway like Slack or Zoom, you may not actually be growing so fast because churn is taking away at one end, your deals are like, say, $500, $1000, $200 MRR, or monthly recurring revenue.
It is like a treadmill, you can go from 0 to 1 million to 5 million to 10 million relatively easily, but just continuing to grow with PLG, at some point you will find that it is about product–market fit.
I have the products, they are working in larger companies also, but people are coming in and buying in a department and that’s growing, why can’t I go and land these larger accounts.
Like, for Zoom or Slack, they can just go and consolidate the accounts.
