Social media benchmarking company, Unmetric has raised $3.2 million in Series A funding led by Nexus Venture Partners.
Unmetric will use the funds to continue developing its benchmarking platform, enabling companies to better survey and analyze the content strategy of a brand and the key terms that are triggering customer engagement. Unmetric will also be using the round to further expand its team in the U.S.
Using a combination of advanced algorithms and human computing power, Unmetric delivers data and benchmark insights for various industry sectors that were previously unavailable, such as content strategy, engagement, growth, timing and frequency of tweets and posts on Twitter and Facebook. Brands are finally able to answer the basic business question of “Are we doing well?” when it comes to their social media presence.
We covered UnMetric in Sep 2011 (when it was just launched) and the company pivoted from its earlier avatar EyesandFeet (demoed at UnPluggd), though built on top of the same core IP. Chennai and Chicago based Unmetric has grabbed clients like Citibank/Makemytrip/Nestle/airtel etc and the company has also announced the launch of UnMetric score, a tool meant for CMOs.