Unmetric, the social media intelligence platform, announced it has raised $5.5 million in Series B financing to expand its business and help Fortune 500 brands and agencies understand exactly what their competition is doing across Facebook, Twitter, YouTube, Pinterest, and LinkedIn, and if such programs are actually working. The round of financing is led by new investor JAFCO Asia with participation from existing investor Nexus Venture Partners.
Unmetric now has over 10,000 global brands in its database and offers comprehensive competitive intelligence across Facebook, Twitter, YouTube, Pinterest, and LinkedIn, and this strategic investment will be used to push deeper into global markets.
The company’s advisors now include Greg Stuart, CEO, Mobile Marketing Association, Joseph Jaffe, Founder and Partner, Evol8tion, Stephanie Agresta, Global Director of Digital, MSLGROUP, Baratunde Thurston, CEO and Founder, Cultivated Wit, and Brian Condon, EVP Commercial Development at Scarborough. Each advisor will bring in their digital media and international experiences to the company.
Unmetric raised $ 3.2 mn in series A funding led by Nexus Venture Partners in April last year.The startup took its present shape in September 2011 after it decided to pivot. EyesAndFeet, the earlier avatar, was targeted at US based local businesses which needed social media analytics. However, in September, the company pivoted and started creating social media tools for C-suite executives and marketing professionals and launched as a social media benchmarking tool.