Urban Ladder partners with HomeLane. Competition turns into co-optition

Competitors, Urban Ladder and Homelane have announced a partnership.
Through this partnership Urban Ladder’s uniquely designed furniture, ranging from living, dining, bedroom and home décor items, will be made available to customers through the HomeLane catalogue.

It will also be integrated into HomeLane owned touch-points such as, model apartments, experience centres and HomeLane’s Virtual Reality (VR)-based room planner – Spacecraft. Urban Ladder furniture is currently available at HomeLane experience centres in Mumbai, Hyderabad, Chennai and Bangalore.
This partnership is a part of Urban Ladder’s – ‘UL Co-lab’ programme, an initiative to connect and build a community of interior designers on one platform.