After saying NO to offline presence, Urban Ladder has launched its first store-in-store, with Balini, a sub-brand of renowned furnishing brand Floating Walls Pvt. Ltd.
Located in Koramangala, the 250 sq feet space in the Balini will be used to bring customers closer to the Urban Ladder experience of creating their homes using innovative technology intervention. Urban Ladder will complement Balini’s key offering – sofa’s, with furniture categories such as bedroom and dining making it a one stop solution for the customer.
This model bridges the touch-and-feel gap for customers who prefer to shop offline, offering them a unique furniture buying experience like no other brand.” Said Sanjay Gupta, Chief Marketing Officer, Urban Ladder.