Meet USDZ, The AR File Format Backed by Apple, Pixar and Adobe

Apple announced at the WWDC 2018 keynote in San Jose that sharing AR files across will be much easier under iOS12 thanks to a new file format the company has developed in conjunction with Pixar.
USDZ: The AR format
USDZ: The AR format

The Universal Scene Description file, or USDZ for short, will offer the ability to display 3D rendered AR objects within a single “zero compression, unencrypted zip archive” file, optimized for sharing.

As Apple’s Craig Federighi explained on stage, the new file format is basically an “AR Quicklook” with a WYSIWYG editor designed to support mobile AR experiences across the iOS 12 landscape.
With it, developers will be able to design objects in say, Photoshop or Dimension, and easily export those objects into an AR environment.

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