Use multiple frames to get people to favour you

Frames are like lenses through which we view a situation. When people come together, the stronger frames will overpower the weaker frames. The winning frame governs the social interaction. 

  • The power frame: defiance and light humor at the same time are the keys to seizing power.
  • The time frame: Establish that your time is important and that you will not intrude on your target’s time.
  • The intrigue frame: As soon as your target thinks they know and understand your idea, they stop paying attention. Tell a short story about you overcoming an obstacle.
  • The prize frame: “I’m choosy about who I work with.”

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