Renting out your ideas means that, in the end, you’ll stand behind the product’s quality with your name, so make sure you live up to it.
Whoever manufactures your product had better be good. But the best suppliers already have a lot of business, so how can you get a class A producer as a newbie? By getting a referral.
If you can get one of your major player allies to introduce you to their manufacturer, you’ll have a foot in the door and can negotiate a deal with someone who’ll deliver top-notch quality.