Copywriting (or using words that sell) allows you to speak directly to the deep pains and desire of people (whether they’re your customers, people you want to hire or even meet)
- You need to understand people and touch on every pain with words and ensure you solve their pain while conforming to their objections
Using just a few words and a powerful formula, companies can grow to humungous sizes
- Formula – [End Result a Customer Wants] + [In a Specific Period of Time] + [Addressing Objections]
