It’s Bye Bye (PC) Vaio; Sony Says Hello to Mobile: Here’s the Plan

Sony, which decided to sell its PC business and kill the Vaio brand in February, is now looking to replace that business with its mobile phone business..erm, smartphone business.
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Sony, which decided to sell its PC business and kill the Vaio brand in February, is now looking to replace that business with its mobile phone business..erm, smartphone business.

 That means, you will see a lot of action from Sony on the mobile front in the coming days. Sony will stop selling Vaio in India by June- July but continue to provide after sales support for the ones it has already sold, the company’s India Managing Director Kenichiro Hibi told The Hindu.

Kenichiro Hibi Sony India Managing Director
Kenichiro Hibi Sony India Managing Director

He said

Mobile phones business will take the place of Vaio business. This segment is growing but [in the] PC business we cannot expect so much growth. We cannot make good business there and hence [are] shifting focus to growing areas. (via)

Sony did business worth Rs 10,000 cr in India between April 2013- March 2014. Of this, Rs 1,500 cr came from Vaio. Mobile phones accounted for about 30% or Rs 3,000 cr and Television contributed to Rs 3,500 cr in business. This year, the company is expecting Rs 5,500 cr in revenues from the mobile business.

Sony has been focussing on the premium segment in India and likes the Rs 20,000 price point. The company announced that it will phase out feature phones in India in 2012.

This year, the plan is to launch over 30 new smartphones and expand its distribution network to reach 12,000 touch-points including 500 Xperia Lounge Stores.

The death of the personal computer business was no exaggeration after all!

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