Too many entrepreneurs think the best way to determine the quality of an idea — be it a company, a product, a feature, whatever — is by asking people their opinions. WRONG! Asking people their opinions is the worst way to validate (or invalidate) an idea for three important reasons.
Reason #1: People usually don’t know what they want, particularly in an entrepreneurial context.
Reason #2: People Lie.
Reason #3: Entrepreneurs can’t avoid asking leading questions.
