Validate Your Startup Idea

Too many entrepreneurs think the best way to determine the quality of an idea — be it a company, a product, a feature, whatever — is by asking people their opinions. WRONG! Asking people their opinions is the worst way to validate (or invalidate) an idea for three important reasons.

Reason #1: People usually don’t know what they want, particularly in an entrepreneurial context. 

Reason #2: People Lie.

Reason #3: Entrepreneurs can’t avoid asking leading questions. 

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