Online privilege platform for corporate employees VantageCircle, has raised Rs 1.2 cr from angel investors. Vantage Circle, which began as TheDealsPoint, is an online platform that currently offers corporates like Infosys, Wipro, HCL, Novartis and GE shopping privileges from over 950 brands.
Raghu Bathina is one of the investors. Vantage Circle said that click through rates for its e-mail campaigns are as high as of 8-10% and that they have a high open rate of 30%.
The company recently launched ‘Brand Dashboard’ that helps brands track campaign performance with detailed consumer demographic information. Partha Neog, who was earlier the product head at 99acres, K C Ramakrishna and Anjan Pathak are co-founders of the company. Former senior director of products at Citrix, Raghu Bathina is an adviser to the startup.
Read our profile of TheDealsPoint from last year.