- Vartana raises $12M to improve B2B sales closing and financing.
- The SaaS industry is facing budget constraints and headcount reductions due to the pandemic and tech slowdown.
- Companies are tightening budgets for SaaS purchases to conserve cash while growing more efficiently.
- Kush Kella and Ahmed Sharif founded Vartana to address this need.
Vartana raises $12M to improve B2B sales closing and financing

[Via]