How Venueplan Plans to Disrupt the Venue Booking Business

Finding the right venue for an event is tough. Some of us end up going to JustDial, jotting down many numbers and making side-by-side comparisons. Anyone who has been through it knows that it’s a pain.Venueplan Logo

Sometimes even seasoned event managers find it difficult to find the right venue. On the other hand, venues owners find it difficult to rent their venues out. Bangalore based Venueplan wants to solve this problem by connecting the two with a venue directory.

The venue directory provides detailed information and images on event venues. “We call it dynamic because it is connected real-time with venue operators, allowing them to respond quickly to inquiries and announce instant promotions & packages,” James Prince, the founder of Venueplan tells me.

The site also allows event managers to promote all inclusive packages that help event buyers save time and save cost.

The idea is to get venue owners to use a backend software built by Venueplan to keep share information about their inventory in real-time. While there are services like MakeMyTrip that allow hotel bookings, there aren’t any venue centric offerings in the market, says James.

The site has a map based user interface that lets you select the venues you are looking for. It also lets you filter search results based on event type, number of guests and your budget.Venueplan

Sites like Buzzintown already offer venue listing services. However, Venueplan’s tight integration with venue owners helps them serve the users better. The service is currently live in Bangalore.

Hotel venues will probably be easy to to crack. However, large venues like halls are usually owned and operated by trusts that are picky and may not even be savvy tech users. We loved the fact that it brings down the information asymmetry and makes it easier for a user to plan an event by making it easier for a user to zero in on the event. Now converting that into a booking means some haggling with the owner and this is where the company will probably have to put some feet on the street.

Note to the team: The site needs to get its link structure and SEO right.

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