A Look At Growth of Video Editing Technology [Tools]

Video editing is the process of crafting videos by cutting them to precision points and by adding interesting video effects, transition effects, colour correction, stabilisation etc. The process is manual-intensive and that’s why it comes under crafting. Previously, video editing process was meant only for professional film-makers producing professional videos.

Video Editing Technologies
Video Editing Technologies

But, with exponential growth in online video consumption and user generated videos, a need for a “video editing platform for dummies” is emerging. Also, a lot of manual effort required to do video editing is being replaced by smart automated algorithms which can work more precisely than humans at times. Here, I will present you with the list of products which by their technology and/or usability take video editing to another level.

Instagram for Videos

Instagram was originally made for beautification of photos. But, realising the growing trend of online videos and its different applications, Instagram made a version for videos as well. “Instagram for videos” solved the problem of “colour correction” for videos by offering interesting filters. So, users without knowledge of colour correction can “edit” videos with the help of Instagram. Also, it allowed users to manually select the portions of the video they want in output. But, it restricted the total length of the output video to be 15 seconds or lesser.


Vine allowed users to make short interesting videos of 6 seconds or lesser. It gave control of editing (that is, selecting portions of the video) while recording itself by “tap & hold” in smartphones. Also, Vine videos are auto-looped which makes 6 second videos look interesting. It also gave an option for muting video. Because, most of the times audio recorded with the video on a smartphone is noisy. Also, for short auto-looped videos, audio may be a deterrent.


Magisto went even one step above by offering “automated editing” of videos. That means, users don’t have to do anything for editing videos. Instead, Magisto’s intelligent technology automatically selects the best portions of the video and create mash-up of those selected portions with interesting transition effects.

It uses powerful heuristic algorithms to understand the videos. But, it is suitable only for mixing different videos and photos into a single video with interesting overlay effects and transition effects. Google plus also has a similar option called “Auto awesome” which even works on a single video.


Researchers at Carnegie Mellon University are working to create an intelligent algorithm to detect the slow and repeating scenes of the video and cut off those parts automatically from it. So, it makes the length of the video lesser and makes the videos interesting to watch. It is different from Magisto (Magisto selects best scenes from the videos. LiveLight removes repeating scenes within the video.)

Read this blog to know more about it.


Crispify is also an intelligent patent-pending algorithm to automatically omit slower portions of the videos but at the frame level. That is, it will work even on shorter videos unlike LiveLight (which cuts portions at scene level) to make the tempo of the video higher and almost uniform throughout the video. By doing this, Crispify also achieves significant compression without loss in video quality. Crispify is intended to save time and space used by typical user generated videos. But, it can also act as a “supervised editing tool” for professional video editors to reduce the length of the videos automatically and intelligently (this video shows how Crispify works).

Automated video editing can work in a lot of scenarios like demo videos creation, how-to videos creation, tutorial videos, landscape videos, 360 view videos and user generated videos. Since the consumption of online videos have grown exceptionally high on hand-held devices already, a number of technologies are emerging.

Other than video editing and automated video editing, “automatic video summarization”, “tagging of objects within a video” (ex: Tagos), “creating video automatically from set of photos” (ex: Animato), “saving bandwidth by cutting off video bit-rate without affecting quality”(ex: Beamr), “easy creation of animation videos” (ex: Powtoon) are the other hot fields in video technology now.Bala

[About the Author:Balaraman is the founder of automated video editing product Crispify*. Apart from that, he has interests in writing, video editing, photo editing, and film-making. For any queries, contact him at bala(at)crispify(dot)it]

[Image credit : shutterstock]

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