vTap is a video aggregator service that has aggregated over 50,000 sites like ESPN, YouTube, The New York Times, and the Associated Press etc. and boasts of a fast search capability that recommends/suggests results the moment you start typing the query on your mobile.
Vtap’s search technology indexes letters and characters instead of whole words (unlike other search engines). This allows users to type in abbreviated search keywords instead of typing a whole word (for e.g. aish will show aishwarya rai!).
In essence, vTap helps you find media (videos, audio) quickly on phones and other input/display constrained devices like blackberry, windows mobile etc and does solves the cumbersome typing problem.
Basically, vTap takes a list of topics and suggests videos uploaded onto the web that fall into those topics (called as“feed” feature.). vTap has also launched Facebook and MySpace app that enables one to access feeds built on one’s profile as well as friend’s profile.
Very recently, vTap has launched the India site and has already indexed videos from BigAdda, IndiaTimes, IPL, rediff’s iShare, Shemaroo, CricInfo etc.
vTap has also secured $7.8 million venture capital funding from Mr Promod Haque, Managing Partner of Norwest Venture Partners – for their India expansion plan.
In US, veveo (the parent company) has signed deals with carriers and manufacturers as well (have roped in Sony).
Founder Aravamudan earlier started the well known Winphoria which was later sold to Motoral ($190mn).