Netxcell Limited to enhance the mobile usage experience with the launch of its Video Outbound Dialer (OBD)

Netxcell Limited, the pioneers in providing Telecom Application Services, today announced the launch of Netxcell’s Video Outbound Dialing (OBD) platform which will give a new dimension to video messaging.

Netxcell’s Video OBD can be customized to deliver rich Video content to 3G subscribers enhancing not only the overall user experience but also making the impact of the content far more effective in a cost efficient manner. Telecom operators/enterprise opting to offer this service can enable their customers and target audience to innovatively deliver video content be it for information, entertainment, crisis situation nextxcellmanagement, market a product, communication of company progress or updates, shareholder communication, customer relationship management and any other application to reach out to their customers, shareholders, general public amongst others.

Netxcell’s Video OBD platform can launch push-campaigns that use outbound video dialing or pull-campaigns that entice the user to make a video call to the brand portal.

Netxcell’s Video OBD can also be used by an enterprise or corporate directly by using PRI line (Primary Rate Interface – a form of ISDN), which will enable the enterprise to send video messages directly to 3G subscribers of different operators simultaneously.

Netxcell’s Video OBD is a one-to-many interactive service on the multimedia platform wherein any audio-visual content can be sent to an individual or a group of users simultaneously. The user can send multiple video clips of to all or a specified group of 3G users simultaneously on a single platform.

This video message content could be anything from a customized interactive corporate message to an advertising content. The biggest benefit of the service however is for the advertisers as real-time customer data can be tracked, monitored and effectively measured under this service.

Speaking on the launch, Mr Debasis Chatterji, CEO – Netxcell Limited said “Trends indicate that the inclination towards the concept of video message is gradually increasing and may take over a considerable share of traditional text messaging due to the appeal of richer content. Netxcell’s Video OBD is the next generation application that aims to leverage new technology to deliver an enriching and effective experience to the both parties i.e. either the end user or the broadcaster.”

The opportunity

Indian Telecom operators added 237 million subscribers between March 2010 to March 2011 i.e. an increase of 41% whereas the number of subscribers who applied for 3G service during the same duration increased by an enormous 400% with a current customer base of 12.2 million 3G subscribers. According to estimation by JP Morgan, India will have 60 million 3G subscribers by March 31, 2012 which will grow to 249 million by fiscal 2015.

Benefits & Advantages

To the Operators/Enterprise:

Netxcell developed platform enables an operator/enterprise to send any video content like News clips, corporate announcements or even advertisements to a set of subscribers within a specific segment on a single platform. Netxcell’s Video OBD not only creates a friendly extension to the customer services but also provides interactive and enhanced user experience. Moreover it helps the user to effectively measure and monitors valuable customer data and provides a fully proactive solution within the fraction of the cost of live agents. It also reduces the peak call bottlenecks as part of the cell deterrence or avoidance strategy.

To the End Users (Mobile phone subscriber):

Netxcell Video OBD will help the mobile phone subscribers by enabling them to receive interactive video content on the move with enhanced quality with easy access. It will provide real-time content thereby enhancing the overall user experience. The mobile phone users would be able to receive much appealing video messages in real-time about the latest happenings in their city/country to information of their interest.

In the recent past, Netxcell had launched some of the most innovative products/platforms for the telecom domain like Cell Broadcasting Centre which enables the simultaneous delivery of the broadcast messages to multiple users of mobile networks and Single IVR (Interactive Voice Response) platform which is an advanced technology platform that enables corporate, telecom subscribers and anyone using the system to do away with multiple IVR platforms.

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