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Videos will account for 90 percent of network traffic by 2013

Internet is taking the rich media route and as per Cisco’s Visual Networking Index (VNI) Forecast, the sum of all forms of video (TV, VoD, Internet video, and P2P) will exceed 90 percent of global consumer IP traffic.

  • Global IP traffic is expected to increase fivefold from 2008 to 2013, approaching 56 exabytes per month in 2013, up from approximately 9 exabytes per month in 2008.
  • By 2013, annual global IP traffic will reach two-thirds of a zettabyte (or 667 exabytes).   (A zettabyte is a trillion gigabytes.)
  • IP traffic in North America will reach 13 exabytes per month by 2013, slightly ahead of Western Europe, which will reach 12.5 exabytes per month, and behind Asia Pacific (AsiaPac), where IP traffic will reach 21 exabytes per month
  • Middle East and Africa will grow the fastest, with a compound annual growth rate of 51 percent, reaching 1 exabyte per month in 2013.

Mobile Broadband

  • Mobile data traffic will roughly double each year from 2008 to 2013, increasing 66 times between 2008 and 2013.
  • Almost 64 percent of the world’s mobile data traffic will be video in 2013. (Mobile video is the fastest-growing application category measured within the Cisco VNI.)

Global Impact of Video Networking on Screen Size:

  • Digital screens of all types are proliferating along with other consumer devices. Not only is the number of networked devices multiplying, but the number of devices that have screens encourages more video consumption. The larger screen sizes are also accelerating the demand for higher-resolution video, thereby increasing the IP traffic required for each stream.
  • By 2013 the surface area of the world’s digital screens will be nearly 11 billion square feet (1 billion square meters), or the equivalent of 2 billion large-screen TVs. Together, this amount would be more than 15 times the surface area of Manhattan. If laid end-to-end, these screens would circle the globe more than 48 times.
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Impact of “Hyperconnectivity” on Network Hours

  • Consumer Hyperconnectivity, (which includes active digital multitasking and passive networking), increases the “digital day” as IP networks support more and more tasks and functions simultaneously from a host of networked devices (e.g. TV, PC, mobile device, et al.)
  • By 2013, active digital multitasking, such as listening to online music while working online or web browsing/instant messaging while talking on the phone, will add six “network hours” to each day
  • By 2013, passive networking, such as DVR recording while watching other network programming, online storage backups conducted in the background of user experiences, or ambient video from such devices as a security or nanny-cam, will add another six “network hours” to each day
  • Today, there are 36 hours in a “network day.” There will be approximately 48 hours in a network day by 2013.

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