AngelPrime has announced an investment of $500,000 in Vidgyor – a targeted video advertisement platform for Internet TV, at NextBigWhat’s “Unpluggd” summer edition. The Bangalore-based start-up enables broadcasters to monetize live TV streaming on the Internet by replacing standard TV advertisements with personalized video ads. The funding will help Vidgyor to expand their target user base, increase marketing efforts and further develop their technology.
Internet TV is gaining popularity in India with many viewers watching live news and TV. The proliferation of mobile devices, availability of low–cost Internet and changing lifestyles has fueled the growth of Internet TV in India.
Currently, Internet TV features the same ads, which run on broadcast TV. Video publishers are unable to monetize live TV streams delivered over Internet, as the advertiser has not paid for showing them online. On the other hand, advertisers are unable to reach out to the online audience who prefer watching TV over Internet through a mobile device.
Started by ex iStream members, Vidgyor started a year back with the vision of enabling broadcasters and content distributors monetize live TV streams delivered over internet by auto-detecting original broadcast TV ads and replacing them with different set of targeted mid-roll ads.
Vidgyor has developed a technology platform that can effectively provide incremental revenue through deployment of mid rolls. The solution integrates with no disruption to the current digital workflow and works with any Internet connected devices – be it Desktop, Mobile, Tablets IP Set-Top Boxes etc. It also seamlessly works with any CDN, Video Player, or Encoder.