Richard Branson owned Virgin Group is launching CDMA handsets in partnership with Tata Teleservices.

The company is also bringing in a regime of “getting paid for receiving calls,” while offering local calls at 50 paise per minute [users will get a credit of 10 paise for every incoming call that’s more than a minute long. – case of permission marketing, given TRAI’s DoNotCall registry doesn’t allow one to sell the user database to third-parties?]

TTSL will sell the Virgin Mobile brand and its services in the country and will pay a royalty for every customer it gets. The CDMA major will launch the services initially across 50 cities (in 17 circles) and will cover over 1,000 cities by the end of the year.

Reliance is also launching Rs. 480/ mobile phone.

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